Campaign Brief — Set 02
TypeAhead.ai · Meta Ads · Set 02
Objective
Expand cold audience reach across new persona verticals via Meta (Facebook + Instagram). Each ad targets a distinct profession with tailored messaging and a dedicated landing page driving $79 one-time license purchases.
Product
TypeAhead — AI sentence completion for every Mac app. Local model. $79 once.
Ad Count
5 ads across 4 angles. 10 creative assets required.
Landing Pages
4 pages. All copy complete. Design pending.
Status
Angle Legend
Ad → Landing Page Map
| Ad | Angle | Format | Landing Page |
|---|---|---|---|
| D1 | Writers | Static image | typeahead.ai/for/writers |
| D2 | Writers | Video 8–12s | typeahead.ai/for/writers |
| E1 | Sales | Static image | typeahead.ai/for/sales |
| F1 | Researchers | Static image | typeahead.ai/for/researchers |
| G1 | Mac Power Users | Static image | typeahead.ai/for/mac-users |
2. Meta Ad Format Specs
| Field | Feed (Image/Video) | Stories / Reels |
|---|---|---|
| Primary text | ≤125 chars visible (50–125 optimal) | ≤125 chars |
| Headline | ≤27 chars (hard limit) | Overlay text only |
| Description | ≤25 chars | N/A |
| CTA button | Download / Learn More | Download / Learn More |
| Image — feed | 1:1 → 1440×1440px or 4:5 → 1440×1800px | 9:16 → 1080×1920px |
| Video — feed | 4:5 recommended for mobile (1080×1350) | 9:16 → 1080×1920px |
| Image file max | 30MB, JPG or PNG | 30MB |
| Text in image | Keep minimal — Meta prefers image-first | 20% or less |
3. Audience Targeting
Freelance writers, content marketers, newsletter authors, bloggers. Broad creative professional targeting.
Interests
- Substack, Medium, Ghost (newsletter platforms)
- Content marketing, copywriting, freelance writing
- Ulysses, iA Writer, Scrivener, Bear (writing apps)
- Writing, blogging, journalism
Demographics
- Age 25–45
- Mac users (iOS device proxy)
- English-speaking markets (US, UK, AU, CA)
- Self-employed / freelance / marketing job titles
SDRs, BDRs, Account Executives, Sales Managers. Job-title targeted — high email volume audience.
Interests
- Outreach.io, Salesloft, Apollo, HubSpot
- Sales development, business development
- LinkedIn Sales Navigator
- Cold email, sales engagement
Job Titles
- Sales Development Representative, SDR, BDR
- Account Executive, AE
- Sales Manager, VP Sales
- Business Development, Revenue
PhD students, postdocs, professors, research scientists. Dual angle: writing fluency (especially non-native English speakers) + data privacy (IRB, pre-publication).
Interests
- Academia, research, PhD, postdoc
- Google Scholar, ResearchGate, Overleaf
- Academic writing, thesis, dissertation
- STEM, social science research
Job Titles
- Professor, Associate Professor, Assistant Professor
- Postdoctoral Researcher, Research Scientist
- PhD Student, Doctoral Candidate
- Research Associate, Lab Director
Mac enthusiasts, tool lovers, subscription-fatigued users who pay once for good tools.
Interests
- Raycast, Alfred, CleanMyMac, Bartender
- macOS, Apple (technology company)
- Setapp, Mac App Store (engaged buyers)
- Cotypist, AI writing tools
Behaviors
- Tech early adopters
- Mac users (device targeting)
- Engaged app purchasers
- r/macapps, Product Hunt followers
4. The 5 Ads
Each ad includes: copy (to spec), creative brief, and landing page match. Character counts shown — verify in Meta Ads Manager before publishing.
Static image · Feed 1:1 + 4:5 · /for/writers
Primary Text 123/125
Headline 24/27
Description 26/27
Creative Brief — Ad D1 ▾
Video 8–12s · Feed 4:5 + Stories 9:16 · /for/writers
Primary Text 117/125
Headline 22/27
Description 27/27
Creative Brief — Ad D2 ▾
Static image · Feed 1:1 + 4:5 · /for/sales
Primary Text 122/125
Headline 21/27
Description 26/27
Creative Brief — Ad E1 ▾
Static image · Feed 1:1 + 4:5 · /for/researchers · Academic job title targeting
Primary Text 124/125
Headline 22/27
Description 23/27
Creative Brief — Ad F1 ▾
Static image · Feed 1:1 + 4:5 · /for/mac-users
Primary Text 116/125
Headline 21/27
Description 26/27
Creative Brief — Ad G1 ▾
5. Creative Assets Required — Master List
10 files total. Prioritize A2 video — video stops scroll best.
| File | Type | Dimensions | Ad | Priority |
|---|---|---|---|---|
| D2-video-4x5.mp4 | Screen recording | 1080×1350 | D2 | 🔴 First |
| D2-video-9x16.mp4 | Screen recording (Stories) | 1080×1920 | D2 | 🔴 First |
| D1-feed-1x1.jpg | Static image | 1440×1440 | D1 | 🟠 High |
| D1-feed-4x5.jpg | Static image | 1440×1800 | D1 | 🟠 High |
| E1-feed-1x1.jpg | Static image | 1440×1440 | E1 | 🟠 High |
| E1-feed-4x5.jpg | Static image | 1440×1800 | E1 | 🟠 High |
| F1-feed-1x1.jpg | Static image | 1440×1440 | F1 | 🟠 High |
| F1-feed-4x5.jpg | Static image | 1440×1800 | F1 | 🟠 High |
| G1-feed-1x1.jpg | Static image | 1440×1440 | G1 | 🟡 Med |
| G1-feed-4x5.jpg | Static image | 1440×1800 | G1 | 🟡 Med |
6. Landing Pages
Full copy for all 4 pages used in Set 02. Design pending. Each page includes design direction for the designer.
/for/writers
typeahead.ai/for/writers
D1
D2
New page
▾
HERO
Badge: For Writers & Content Creators
Headline: Write more. Switch less. Sound like yourself.
Sub: TypeAhead completes your sentences right where you write, in every app on your Mac. Stay in your editor. Keep your train of thought. Your voice, your words — just faster.
Badges: ✓ Works in every writing app · ✓ Your voice, your words · ✓ $79 once, no subscription
PROBLEM
H: Asking ChatGPT for help shouldn't cost you your flow.
You're writing. Things are clicking. You start a sentence you're not sure how to finish, so you open ChatGPT, spend 30 seconds writing a prompt, wait for it to respond, read something that sounds nothing like you, copy the useful parts, switch back, and try to remember where you were. That's the context switch tax. You pay it dozens of times a day.
KEY REASSURANCE
H: It doesn't write for you. It finishes your sentences.
There's a real concern with AI writing tools. They can flatten your voice, or make the words feel like they aren't really yours. TypeAhead works differently. You start every sentence. You decide every word. When a suggestion appears, you accept it with Tab or you don't.
USE CASES
H: Writers who use TypeAhead
- Newsletter and blog writing — breaks the block, even when you don't take the suggestion
- Marketing copy and content — handles predictable phrasing on tight deadlines
- Emails and communication — completes routine email language so you get to real writing
- Social and short-form — works in browser-based platforms too
PRIVACY
H: Your drafts stay on your Mac.
TypeAhead runs entirely on your Mac. No cloud. No server. No account. Your unpublished drafts, rough ideas, and half-formed thoughts never leave your machine.
PRICING
H: One price. Own it forever.
$79
One-time payment. No subscription. No renewal. Yours permanently.
Grammarly charges $12/month. That's $144/year. TypeAhead: $79 once.
FINAL CTA
H: Stay in the flow. Write more, switch less.
CTA: Download TypeAhead — $79 once →
Sub: Your voice. Your words. Just faster.
/for/sales
typeahead.ai/for/sales
E1
New page
▾
HERO
Badge: Built for Sales and SDRs
Headline: Write 50 emails a day without sounding like AI wrote them.
Sub: TypeAhead completes your sentences as you type, in Gmail, Outreach, HubSpot, LinkedIn, everywhere. Your voice. Your words. Just faster.
Badges: ✓ Works in every sales tool · ✓ Your voice stays yours · ✓ $79 once, no subscription
PROBLEM
H: The problem with AI email tools isn't that they're bad. It's that they're writing for you instead of helping you write.
When Lavender or Smartwriter generates an email, you get text that statistically looks like a good email. But it's not your email. It's a composite. It uses phrases no real person would say. Prospects clock it instantly. Reply rates drop. TypeAhead works differently. You start typing. TypeAhead suggests the next few words based on what you're actively writing. Press Tab if it fits. Keep typing if it doesn't. You're still the author.
HOW IT WORKS
H: Open Gmail. Start typing. Tab to accept.
Step 1: Open Gmail, Outreach, Salesloft, HubSpot, LinkedIn, wherever you write. Step 2: Start composing. TypeAhead suggests completions inline as you type. Step 3: Press Tab to accept. Press anything else to keep typing your way.
USE CASES
H: Where TypeAhead earns its keep in sales
- Cold email sequences — handles predictable sentence patterns while you write the personalized hook
- Follow-ups and check-ins — completes the routine structure so each email still sounds personal
- LinkedIn DMs — works directly in the browser compose field
- Internal comms — Slack updates, deal notes, Salesforce entries
PRICING
H: One price. No per-seat. No renewal.
$79
One-time payment. Works on your Mac. Yours forever.
Lavender: $29/mo ($348/yr). Grammarly Business: $15/mo/seat. TypeAhead: $79 once.
FINAL CTA
H: Write more emails. Sound like yourself.
CTA: Download TypeAhead — $79 once →
Sub: Works in Gmail, Outreach, HubSpot, everywhere you type.
/for/researchers
typeahead.ai/for/researchers
F1
New page
▾
HERO
Badge: Built for Academic Researchers
Headline: Write research faster without your findings leaving your computer.
Sub: TypeAhead suggests sentence completions right where you type, in Word, Overleaf, Google Docs, or any writing app. Local model. Runs offline. Your pre-publication research stays pre-publication.
Badges: ✓ Fully offline, no internet needed · ✓ Works in Word, Overleaf, Docs · ✓ IRB-safe by architecture
TWO REASONS
H: Whether it's fluency or privacy, or both.
Writing fluency: TypeAhead completes your sentence structures as you write, helping you close the gap between thought and written word. Especially useful for non-native English speakers. Research privacy: IRB agreements and pre-publication norms restrict what you can share with external services. TypeAhead runs entirely on your Mac. Your unpublished findings never leave your device.
PROBLEM
H: Getting the idea onto the page shouldn't be the hard part.
The research is done. The analysis is complete. But the act of writing — especially at 11pm before a conference deadline — is still friction. TypeAhead removes that friction. It suggests how sentences end, in the language and structure you're already using.
USE CASES
H: How researchers use TypeAhead
- Paper and thesis writing — completes academic phrasing patterns inline
- Grant applications — handles the formulaic structure so you focus on the science
- Peer review responses — professional, measured reply language completed faster
- Emails to advisors, committees, collaborators — routine academic communication
PRICING
H: One price. Own it forever.
$79
One-time payment. No institutional license required. Works on your personal Mac.
Grammarly Premium: $12/month. ChatGPT Plus: $20/month. TypeAhead: $79 once.
FINAL CTA
H: Write research faster. Keep your data on your device.
CTA: Download TypeAhead — $79 once →
Sub: Local model. Offline. Works in Word, Overleaf, and every writing app on Mac.
/for/mac-users
typeahead.ai/for/mac-users
G1
New page
▾
HERO
Badge: Built for Mac
Headline: The AI typing tool your Mac setup has been missing.
Sub: TypeAhead adds AI sentence completions to every app on your Mac — locally, invisibly, with one-time pricing. Open Mail. Open Slack. Open anything. Just type. Tab to accept.
Badges: ✓ Local model — runs on your Mac · ✓ Works in every app · ✓ $79 once, no subscription
THE SETUP CONTEXT
H: You've built a Mac setup that works. TypeAhead fits into it.
If you're reading this, your Mac setup is probably already solid. Raycast for search. A good window manager. A browser with the right extensions. Maybe Alfred, maybe CleanMyMac, maybe a few tools you paid for once and use every day. These tools have something in common: they work invisibly, don't interrupt your flow, and you paid for them once. TypeAhead is that, for AI writing.
HOW IT WORKS
H: Type. See the suggestion. Tab to accept.
Step 1: Open any app — Mail, Slack, Notion, Bear, Ulysses, Notes, anything. Step 2: Start typing. TypeAhead suggests the continuation as faded ghost text at your cursor. Step 3: Tab accepts. Any other keystroke dismisses it. No prompts. No interface. No clipboard. Invisible until useful.
LOCAL MODEL
H: Runs on your Mac. Fully offline after install.
TypeAhead uses a compact language model that installs alongside the app. On Apple Silicon, it runs on the Neural Engine — fast, power-efficient, completely offline. On Intel Macs, an optimized smaller model runs on the CPU. After install, TypeAhead never needs the internet. The model lives on your machine. Suggestions generate on your machine. Nothing leaves.
PRICING
H: Pay once. Use it forever. The way Mac tools should be.
$79
One-time payment. No subscription. No Setapp requirement. Yours.
Cotypist: subscription. Grammarly: subscription. TypeAhead: $79 once, forever.
FINAL CTA
H: Add TypeAhead to your Mac setup.
CTA: Download TypeAhead — $79 once →
Sub: Local model. Every app. One-time price. Yours forever.
7. Design Direction
Ad Creative Principles
✓ Do
- Real Mac UI — authentic screenshots, not stylized mockups
- Native Mac apps (Mail, Slack, Notion) for maximum recognition
- Show the ghost text / suggestion inline at the cursor
- Dark mode for privacy-angle ads (signals serious/professional)
- Light mode or both for flow-angle ads
- Let the product speak — minimal graphic elements
- Numbers do the work in price ads
✗ Don't
- Stock photos of people (typing, working, thinking)
- Lifestyle photography
- Phone mockups (TypeAhead is Mac-only)
- Heavy text overlays in images
- Illustrated / cartoon UI that doesn't look real
- Generic "AI" visuals (brain icons, circuits, glowing effects)
- Busy backgrounds or gradients
Landing Page Design Direction
All pages should be built on the existing TypeAhead.ai design system. Per-page notes:
Video (Ad A2) Direction
- Record at retina (2x) resolution, export at 1080px equivalent
- Use a clean Mac with minimal menu bar items
- Ghost text suggestion must be clearly visible — increase display size if needed for legibility
- Do not show the TypeAhead app icon or settings — it should feel invisible
- Captions required for silent autoplay (iOS/Facebook default)
8. Meta Campaign Structure
Recommended: 1 Campaign → 4 Ad Sets (D, E, F, G) → 5 Ads total. Objective: Sales (purchase). Budget: start equal across ad sets. Writers (D) get 2 ads (static + video) — allocate slightly more budget. After 7–10 days cut lowest CPC/CTR ad set, reallocate to winners. Run alongside Set 01 (separate campaign).
CAMPAIGN: TypeAhead — Set 02 — Conversions
Objective: Sales (link click / purchase)
↳ Ad Set D: Writers & Content Creators
Targeting: Freelance writers, content marketers, newsletter authors, bloggers. Broad creative professional targeting.
↳ Ad D1 (static image) → typeahead.ai/for/writers
↳ Ad D2 (video 8–12s) → typeahead.ai/for/writers
↳ Ad Set E: Sales Professionals
Targeting: SDRs, BDRs, Account Executives, Sales Managers. Job-title targeted — high email volume audience.
↳ Ad E1 (static image) → typeahead.ai/for/sales
↳ Ad Set F: Researchers & Academics
Targeting: PhD students, postdocs, professors, research scientists. Dual angle: writing fluency (especially non-native English speakers) + data privacy (IRB, pre-publication).
↳ Ad F1 (static image) → typeahead.ai/for/researchers
↳ Ad Set G: Mac Power Users
Targeting: Mac enthusiasts, tool lovers, subscription-fatigued users who pay once for good tools.
↳ Ad G1 (static image) → typeahead.ai/for/mac-users
9. KPIs & Measurement
Primary Metrics
| CTR (click-through rate) | Target: ≥1.5% (feed). Compare against Set 01 angles. |
| CPC (cost per click) | Track by persona. Expect higher CPM on Doctors/Sales (narrow targeting). |
| Purchases (revenue) | Primary metric. $79 per purchase. |
| Cost per purchase | Must be under $79 to be profitable. Target under $40. |
Secondary Metrics
| Video view rate (D2) | 3-second view rate |
| Landing page bounce rate | Per page — compare persona pages against Set 01 generic pages |
| Time on page | Persona-specific copy should increase time on page vs generic |
| Persona winner | Which persona converts best at what cost |
10. Launch Checklist
Copy & Content
- All ad copy units verified in Meta Ads Manager (char limits)
- All 4 persona landing pages live with $79 Stripe checkout
- UTM parameters set on all landing page URLs
- Landing page copy matches ad hooks (message-match verified)
Creative
- D2 video produced (screen recording, 4:5 + 9:16 crops)
- D1 static image produced (1:1 + 4:5)
- E1 static image produced (1:1 + 4:5)
- F1 static image produced (1:1 + 4:5)
- G1 static image produced (1:1 + 4:5)
- All assets meet file size requirements (≤30MB images, target <100MB video)
- Video has captions (required for muted autoplay)
Meta Setup
- Meta Pixel installed on all 4 persona landing pages
- Purchase conversion event configured ($79 value)
- Ad sets created per campaign structure
- Targeting audiences defined and saved (separate from Set 01 audiences)
- Exclude Set 01 purchasers from all Set 02 ad sets
- Daily budget set per ad set
Landing Pages
- /for/writers built and live
- /for/sales built and live
- /for/researchers built and live
- /for/mac-users built and live
- Mobile QA on all pages (primary traffic)
- Stripe checkout working on all 4 pages
Appendix
Supplementary reference documents. Intended for designers, developers, and media buyers working from this brief.
A. UTM Structure
Apply these parameters to every ad destination URL before launch. Never run a paid ad without UTMs — they are the only way to attribute conversions back to the correct ad and audience.
Parameter Convention
| Parameter | Value | Purpose |
|---|---|---|
| utm_source | meta | Traffic source |
| utm_medium | paid_social | Channel type |
| utm_campaign | typeahead-set-02 | Campaign + set identifier |
| utm_content | ad id + format slug | Ad differentiation |
| utm_term | audience slug | Audience differentiation |
Per-Ad URLs (copy-paste ready)
https://typeahead.ai/for/writers?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=d1-writers-static&utm_term=writers-content
https://typeahead.ai/for/writers?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=d2-writers-video&utm_term=writers-content
https://typeahead.ai/for/sales?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=e1-sales-static&utm_term=sales-sdrs
https://typeahead.ai/for/researchers?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=f1-researchers-static&utm_term=researchers-academics
https://typeahead.ai/for/mac-users?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=g1-mac-static&utm_term=mac-power-users
B. Creative Asset Specs
One spec sheet per asset. Written so an AI image/video tool or human designer can execute each file without needing additional context. 10 files total.
D2
D2-video-4x5.mp4
1080 × 1350 px (4:5) · MP4 video
🔴 First
▾
1080 × 1350 px (4:5)
MP4 video
4GB (Meta max), target under 100MB
8–12 seconds
24fps or 30fps
Facebook feed (mobile + desktop), Instagram feed
D2
D2-video-9x16.mp4
1080 × 1920 px (9:16) · MP4 video
🔴 First
▾
1080 × 1920 px (9:16)
MP4 video
4GB (Meta max), target under 100MB
8–12 seconds
24fps or 30fps
Facebook Stories, Instagram Stories, Instagram Reels
D1
D1-feed-1x1.jpg
1440 × 1440 px (1:1) · JPG
🟠 High
▾
1440 × 1440 px (1:1)
JPG
30MB
Facebook feed, Instagram feed (square)
D1
D1-feed-4x5.jpg
1440 × 1800 px (4:5) · JPG
🟠 High
▾
1440 × 1800 px (4:5)
JPG
30MB
Facebook feed mobile (primary)
E1
E1-feed-1x1.jpg
1440 × 1440 px (1:1) · JPG
🟠 High
▾
1440 × 1440 px (1:1)
JPG
30MB
Facebook feed, Instagram feed (square)
E1
E1-feed-4x5.jpg
1440 × 1800 px (4:5) · JPG
🟠 High
▾
1440 × 1800 px (4:5)
JPG
30MB
Facebook feed mobile (primary)
F1
F1-feed-1x1.jpg
1440 × 1440 px (1:1) · JPG
🟠 High
▾
1440 × 1440 px (1:1)
JPG
30MB
Facebook feed, Instagram feed (square)
F1
F1-feed-4x5.jpg
1440 × 1800 px (4:5) · JPG
🟠 High
▾
1440 × 1800 px (4:5)
JPG
30MB
Facebook feed mobile
G1
G1-feed-1x1.jpg
1440 × 1440 px (1:1) · JPG
🟡 Medium
▾
1440 × 1440 px (1:1)
JPG
30MB
Facebook feed, Instagram feed (square)
G1
G1-feed-4x5.jpg
1440 × 1800 px (4:5) · JPG
🟡 Medium
▾
1440 × 1800 px (4:5)
JPG
30MB
Facebook feed mobile
C. Message-Match LP Variants
Message match = ad hook echoed by LP hero. When the headline that made someone click appears (or near-appears) on the landing page, conversion continuity is maintained. Each variant spec below includes the current hero, the gap, and the revised hero copy.
Current LP Hero
Write more. Switch less. Sound like yourself.
Good match — both address voice preservation. Minor: ad names ChatGPT specifically, LP doesn't.
Variant Hero
ChatGPT writes for you. But it doesn't sound like you.
TypeAhead finishes your sentences in your voice, right where you type. Every Mac app. Tab to accept. $79 once.
Current LP Hero
Write more. Switch less. Sound like yourself.
Ad evokes a specific writing moment. LP opens with a benefit statement. Someone who clicked because of the mid-paragraph feeling wants to see that momentum continued.
Variant Hero
Mid-paragraph. The sentence is forming. TypeAhead finishes the thought.
AI sentence completion right where you type. Every writing app on your Mac. Tab to accept. $79 once.
Current LP Hero
Write 50 emails a day without sounding like AI wrote them.
Strong match. Both lead with the 50-email volume + voice preservation angle.
Variant Hero
No variant needed — strong match.
Current LP Hero
Write research faster without your findings leaving your computer.
Strong match — both lead with the writing difficulty angle. Ad emphasizes English fluency, LP covers both fluency and privacy.
Variant Hero
No variant needed — strong match.
Current LP Hero
The AI typing tool your Mac setup has been missing.
Strong match — both use the 'belongs in your stack' framing.
Variant Hero
No variant needed — strong match.