TypeAhead · Campaign Brief · Set 02
Drafted 2026-03-21 ⚠ Creative pending

Campaign Brief — Set 02

TypeAhead.ai · Meta Ads · Set 02

Objective

Expand cold audience reach across new persona verticals via Meta (Facebook + Instagram). Each ad targets a distinct profession with tailored messaging and a dedicated landing page driving $79 one-time license purchases.

Product

TypeAhead — AI sentence completion for every Mac app. Local model. $79 once.

Ad Count

5 ads across 4 angles. 10 creative assets required.

Landing Pages

4 pages. All copy complete. Design pending.

Status

Ad copy — complete
Landing page copy — complete
Audience targeting — defined
Creative briefs — written
Creative production — pending
Landing page design — pending

Angle Legend

Angle D — Writers / Voice Angle E — Sales / Volume Angle F — Researchers / Fluency + Privacy Angle G — Mac Power Users

Ad → Landing Page Map

AdAngleFormatLanding Page
D1 Writers Static image typeahead.ai/for/writers
D2 Writers Video 8–12s typeahead.ai/for/writers
E1 Sales Static image typeahead.ai/for/sales
F1 Researchers Static image typeahead.ai/for/researchers
G1 Mac Power Users Static image typeahead.ai/for/mac-users

2. Meta Ad Format Specs

FieldFeed (Image/Video)Stories / Reels
Primary text≤125 chars visible (50–125 optimal)≤125 chars
Headline≤27 chars (hard limit)Overlay text only
Description≤25 charsN/A
CTA buttonDownload / Learn MoreDownload / Learn More
Image — feed1:1 → 1440×1440px or 4:5 → 1440×1800px9:16 → 1080×1920px
Video — feed4:5 recommended for mobile (1080×1350)9:16 → 1080×1920px
Image file max30MB, JPG or PNG30MB
Text in imageKeep minimal — Meta prefers image-first20% or less
CTA rec for TypeAhead: Use Download (signals direct intent over "Learn More"). Pair with the price in primary text so the CTA click converts.

3. Audience Targeting

D1, D2 Writers & Content Creators

Freelance writers, content marketers, newsletter authors, bloggers. Broad creative professional targeting.

Interests

  • Substack, Medium, Ghost (newsletter platforms)
  • Content marketing, copywriting, freelance writing
  • Ulysses, iA Writer, Scrivener, Bear (writing apps)
  • Writing, blogging, journalism

Demographics

  • Age 25–45
  • Mac users (iOS device proxy)
  • English-speaking markets (US, UK, AU, CA)
  • Self-employed / freelance / marketing job titles
E1 Sales Professionals

SDRs, BDRs, Account Executives, Sales Managers. Job-title targeted — high email volume audience.

Interests

  • Outreach.io, Salesloft, Apollo, HubSpot
  • Sales development, business development
  • LinkedIn Sales Navigator
  • Cold email, sales engagement

Job Titles

  • Sales Development Representative, SDR, BDR
  • Account Executive, AE
  • Sales Manager, VP Sales
  • Business Development, Revenue
F1 Researchers & Academics

PhD students, postdocs, professors, research scientists. Dual angle: writing fluency (especially non-native English speakers) + data privacy (IRB, pre-publication).

Interests

  • Academia, research, PhD, postdoc
  • Google Scholar, ResearchGate, Overleaf
  • Academic writing, thesis, dissertation
  • STEM, social science research

Job Titles

  • Professor, Associate Professor, Assistant Professor
  • Postdoctoral Researcher, Research Scientist
  • PhD Student, Doctoral Candidate
  • Research Associate, Lab Director
G1 Mac Power Users

Mac enthusiasts, tool lovers, subscription-fatigued users who pay once for good tools.

Interests

  • Raycast, Alfred, CleanMyMac, Bartender
  • macOS, Apple (technology company)
  • Setapp, Mac App Store (engaged buyers)
  • Cotypist, AI writing tools

Behaviors

  • Tech early adopters
  • Mac users (device targeting)
  • Engaged app purchasers
  • r/macapps, Product Hunt followers

4. The 5 Ads

Each ad includes: copy (to spec), creative brief, and landing page match. Character counts shown — verify in Meta Ads Manager before publishing.

D1 Writers — Voice Preservation

Static image · Feed 1:1 + 4:5 · /for/writers

CTA: Download

Primary Text 123/125

ChatGPT writes for you. But it doesn't sound like you. TypeAhead finishes your sentences in your voice, every Mac app. $79.

Headline 24/27

Your voice. Just faster.

Description 26/27

AI autocomplete. $79 once.
Creative Brief — Ad D1
Format: Static image · 1:1 (1440×1440) + 4:5 crop (1440×1800)
Concept: Clean Mac desktop. A writing app (Ulysses, iA Writer, or Bear) is open with a half-written paragraph visible. TypeAhead ghost text appears at the cursor completing the sentence naturally. The writing should look like real creative/editorial prose — not lorem ipsum. The ghost text should feel like a continuation of the author's voice, not a template.
Style: Light mode. Minimalist writing app aesthetic. The focus is on the ghost text at the cursor. Should feel like a writer's natural environment — clean, distraction-free, the tool disappearing into the workflow.
Do not: Stock photo writers, coffee shop imagery, hands on keyboard. No illustrated mockups. Product-first.
Asset files needed: D1-feed-1x1.jpg (1440×1440) · D1-feed-4x5.jpg (1440×1800)
D2 Writers — Flow State (Video)

Video 8–12s · Feed 4:5 + Stories 9:16 · /for/writers

CTA: Download

Primary Text 117/125

Mid-paragraph. The sentence is forming. TypeAhead finishes the thought right where you type. Tab to accept. $79 once.

Headline 22/27

Stay in the flow. Tab.

Description 27/27

Works in every writing app.
Creative Brief — Ad D2
Format: Screen recording · 4:5 (1080×1350) for feed · 9:16 (1080×1920) for Stories
Concept: Scene 1 (~4s): Writer typing in Ulysses or iA Writer. Mid-sentence, ghost text appears — a natural continuation of their thought. Tab accepts. The paragraph grows fluidly. Scene 2 (~3s): Same writer, now in Apple Mail composing a pitch email. Ghost text appears, Tab accepted. Scene 3 (~2s): Back in the writing app — another suggestion, another Tab. End card (~2s): 'Your voice. Just faster. $79 once.'
Style: Calm pacing, slightly slower than A2 (writers appreciate the craft). Ambient keyboard sounds. Show enough of the text to see it's real writing, not filler. Dark mode writing app preferred.
Do not: Fast cuts. Loud music. Settings screens. Any UI that isn't the writing surface.
Asset files needed: D2-video-4x5.mp4 (1080×1350, 8–12s) · D2-video-9x16.mp4 (1080×1920, 8–12s Stories crop)
E1 Sales — Volume Writing

Static image · Feed 1:1 + 4:5 · /for/sales

CTA: Download

Primary Text 122/125

50 emails a day. Each one has to sound like you, not AI. TypeAhead finishes your sentences in Gmail, Outreach, everywhere.

Headline 21/27

50 emails. Still you.

Description 26/27

AI autocomplete for sales.
Creative Brief — Ad E1
Format: Static image · 1:1 (1440×1440) + 4:5 crop (1440×1800)
Concept: Gmail compose window open. The email is clearly a sales follow-up — professional, personalized, mid-sentence. TypeAhead ghost text completes the thought naturally. Multiple Gmail tabs visible in the background suggesting high volume. Small overlay: 'AI that helps you write faster, not AI that writes for you.'
Style: Light mode Gmail. Authentic Mac UI. The email content should look like a real sales follow-up, not a template. Show the recipient name area (blurred or placeholder). The volume signal (multiple tabs/drafts) is important.
Do not: Headset-wearing SDR stock photos. Phone mockups. CRM dashboards. This is about the writing, not the tool stack.
Asset files needed: E1-feed-1x1.jpg (1440×1440) · E1-feed-4x5.jpg (1440×1800)
F1 Researchers — Fluency + Privacy

Static image · Feed 1:1 + 4:5 · /for/researchers · Academic job title targeting

CTA: Download

Primary Text 124/125

Writing research in English shouldn't be the hard part. TypeAhead finishes your sentences locally. Pre-pub data stays yours.

Headline 22/27

Write research faster.

Description 23/27

Local AI. Offline. $79.
Creative Brief — Ad F1
Format: Static image · 1:1 (1440×1440) + 4:5 crop (1440×1800)
Concept: Clean Mac desktop. Microsoft Word or Overleaf (in browser) open with a research paper visible — academic formatting, section headers, citations. TypeAhead ghost text appears mid-sentence completing an academic phrase naturally. The text should look like real academic writing (methodology section, results discussion). Small overlay: "AI typing assistance. Runs locally. Your research stays yours."
Style: Light mode. Academic/professional aesthetic. The document should have visible section structure (Introduction, Methods, Results). Word or a LaTeX-rendered web view. Clean, focused.
Do not: Stock photo researchers, campus imagery, lab coats, microscopes. No illustrated mockups. Product-forward only.
Asset files needed: F1-feed-1x1.jpg (1440×1440) · F1-feed-4x5.jpg (1440×1800)
G1 Mac Power Users — Tool Love

Static image · Feed 1:1 + 4:5 · /for/mac-users

CTA: Download

Primary Text 116/125

Raycast for search. Arc for browsing. TypeAhead for typing. AI autocomplete in every Mac app. Local model. $79 once.

Headline 21/27

The missing Mac tool.

Description 26/27

Local AI. $79 once. Yours.
Creative Brief — Ad G1
Format: Static image · 1:1 (1440×1440) + 4:5 crop (1440×1800)
Concept: A curated Mac setup — clean desktop, minimal menu bar, the kind of setup you'd see on r/macsetups. TypeAhead ghost text visible in a text field (any app). The image should feel aspirational to Mac power users — this tool belongs in their stack. Optional: subtle visual showing other beloved Mac tools (Raycast, 1Password, CleanShot icons in dock) with TypeAhead among them.
Style: Dark mode macOS Sonoma. Clean, minimal, professional. The dock should show real power user apps. Retina resolution. Desktop wallpaper should be tasteful/minimal (default macOS or a clean gradient).
Do not: Cluttered desktops. Windows screenshots. Generic stock imagery. The audience will judge the Mac setup — it needs to look like a real power user's machine.
Asset files needed: G1-feed-1x1.jpg (1440×1440) · G1-feed-4x5.jpg (1440×1800)

5. Creative Assets Required — Master List

10 files total. Prioritize A2 video — video stops scroll best.

FileTypeDimensionsAdPriority
D2-video-4x5.mp4 Screen recording 1080×1350 D2 🔴 First
D2-video-9x16.mp4 Screen recording (Stories) 1080×1920 D2 🔴 First
D1-feed-1x1.jpg Static image 1440×1440 D1 🟠 High
D1-feed-4x5.jpg Static image 1440×1800 D1 🟠 High
E1-feed-1x1.jpg Static image 1440×1440 E1 🟠 High
E1-feed-4x5.jpg Static image 1440×1800 E1 🟠 High
F1-feed-1x1.jpg Static image 1440×1440 F1 🟠 High
F1-feed-4x5.jpg Static image 1440×1800 F1 🟠 High
G1-feed-1x1.jpg Static image 1440×1440 G1 🟡 Med
G1-feed-4x5.jpg Static image 1440×1800 G1 🟡 Med

6. Landing Pages

Full copy for all 4 pages used in Set 02. Design pending. Each page includes design direction for the designer.

/for/writers typeahead.ai/for/writers D1 D2 New page

HERO

Badge: For Writers & Content Creators

Headline: Write more. Switch less. Sound like yourself.

Sub: TypeAhead completes your sentences right where you write, in every app on your Mac. Stay in your editor. Keep your train of thought. Your voice, your words — just faster.

Badges: ✓ Works in every writing app · ✓ Your voice, your words · ✓ $79 once, no subscription

PROBLEM

H: Asking ChatGPT for help shouldn't cost you your flow.

You're writing. Things are clicking. You start a sentence you're not sure how to finish, so you open ChatGPT, spend 30 seconds writing a prompt, wait for it to respond, read something that sounds nothing like you, copy the useful parts, switch back, and try to remember where you were. That's the context switch tax. You pay it dozens of times a day.

KEY REASSURANCE

H: It doesn't write for you. It finishes your sentences.

There's a real concern with AI writing tools. They can flatten your voice, or make the words feel like they aren't really yours. TypeAhead works differently. You start every sentence. You decide every word. When a suggestion appears, you accept it with Tab or you don't.

USE CASES

H: Writers who use TypeAhead

  • Newsletter and blog writing — breaks the block, even when you don't take the suggestion
  • Marketing copy and content — handles predictable phrasing on tight deadlines
  • Emails and communication — completes routine email language so you get to real writing
  • Social and short-form — works in browser-based platforms too

PRIVACY

H: Your drafts stay on your Mac.

TypeAhead runs entirely on your Mac. No cloud. No server. No account. Your unpublished drafts, rough ideas, and half-formed thoughts never leave your machine.

PRICING

H: One price. Own it forever.

$79

One-time payment. No subscription. No renewal. Yours permanently.

Grammarly charges $12/month. That's $144/year. TypeAhead: $79 once.

FINAL CTA

H: Stay in the flow. Write more, switch less.

CTA: Download TypeAhead — $79 once →

Sub: Your voice. Your words. Just faster.

/for/sales typeahead.ai/for/sales E1 New page

HERO

Badge: Built for Sales and SDRs

Headline: Write 50 emails a day without sounding like AI wrote them.

Sub: TypeAhead completes your sentences as you type, in Gmail, Outreach, HubSpot, LinkedIn, everywhere. Your voice. Your words. Just faster.

Badges: ✓ Works in every sales tool · ✓ Your voice stays yours · ✓ $79 once, no subscription

PROBLEM

H: The problem with AI email tools isn't that they're bad. It's that they're writing for you instead of helping you write.

When Lavender or Smartwriter generates an email, you get text that statistically looks like a good email. But it's not your email. It's a composite. It uses phrases no real person would say. Prospects clock it instantly. Reply rates drop. TypeAhead works differently. You start typing. TypeAhead suggests the next few words based on what you're actively writing. Press Tab if it fits. Keep typing if it doesn't. You're still the author.

HOW IT WORKS

H: Open Gmail. Start typing. Tab to accept.

Step 1: Open Gmail, Outreach, Salesloft, HubSpot, LinkedIn, wherever you write. Step 2: Start composing. TypeAhead suggests completions inline as you type. Step 3: Press Tab to accept. Press anything else to keep typing your way.

USE CASES

H: Where TypeAhead earns its keep in sales

  • Cold email sequences — handles predictable sentence patterns while you write the personalized hook
  • Follow-ups and check-ins — completes the routine structure so each email still sounds personal
  • LinkedIn DMs — works directly in the browser compose field
  • Internal comms — Slack updates, deal notes, Salesforce entries

PRICING

H: One price. No per-seat. No renewal.

$79

One-time payment. Works on your Mac. Yours forever.

Lavender: $29/mo ($348/yr). Grammarly Business: $15/mo/seat. TypeAhead: $79 once.

FINAL CTA

H: Write more emails. Sound like yourself.

CTA: Download TypeAhead — $79 once →

Sub: Works in Gmail, Outreach, HubSpot, everywhere you type.

/for/researchers typeahead.ai/for/researchers F1 New page

HERO

Badge: Built for Academic Researchers

Headline: Write research faster without your findings leaving your computer.

Sub: TypeAhead suggests sentence completions right where you type, in Word, Overleaf, Google Docs, or any writing app. Local model. Runs offline. Your pre-publication research stays pre-publication.

Badges: ✓ Fully offline, no internet needed · ✓ Works in Word, Overleaf, Docs · ✓ IRB-safe by architecture

TWO REASONS

H: Whether it's fluency or privacy, or both.

Writing fluency: TypeAhead completes your sentence structures as you write, helping you close the gap between thought and written word. Especially useful for non-native English speakers. Research privacy: IRB agreements and pre-publication norms restrict what you can share with external services. TypeAhead runs entirely on your Mac. Your unpublished findings never leave your device.

PROBLEM

H: Getting the idea onto the page shouldn't be the hard part.

The research is done. The analysis is complete. But the act of writing — especially at 11pm before a conference deadline — is still friction. TypeAhead removes that friction. It suggests how sentences end, in the language and structure you're already using.

USE CASES

H: How researchers use TypeAhead

  • Paper and thesis writing — completes academic phrasing patterns inline
  • Grant applications — handles the formulaic structure so you focus on the science
  • Peer review responses — professional, measured reply language completed faster
  • Emails to advisors, committees, collaborators — routine academic communication

PRICING

H: One price. Own it forever.

$79

One-time payment. No institutional license required. Works on your personal Mac.

Grammarly Premium: $12/month. ChatGPT Plus: $20/month. TypeAhead: $79 once.

FINAL CTA

H: Write research faster. Keep your data on your device.

CTA: Download TypeAhead — $79 once →

Sub: Local model. Offline. Works in Word, Overleaf, and every writing app on Mac.

/for/mac-users typeahead.ai/for/mac-users G1 New page

HERO

Badge: Built for Mac

Headline: The AI typing tool your Mac setup has been missing.

Sub: TypeAhead adds AI sentence completions to every app on your Mac — locally, invisibly, with one-time pricing. Open Mail. Open Slack. Open anything. Just type. Tab to accept.

Badges: ✓ Local model — runs on your Mac · ✓ Works in every app · ✓ $79 once, no subscription

THE SETUP CONTEXT

H: You've built a Mac setup that works. TypeAhead fits into it.

If you're reading this, your Mac setup is probably already solid. Raycast for search. A good window manager. A browser with the right extensions. Maybe Alfred, maybe CleanMyMac, maybe a few tools you paid for once and use every day. These tools have something in common: they work invisibly, don't interrupt your flow, and you paid for them once. TypeAhead is that, for AI writing.

HOW IT WORKS

H: Type. See the suggestion. Tab to accept.

Step 1: Open any app — Mail, Slack, Notion, Bear, Ulysses, Notes, anything. Step 2: Start typing. TypeAhead suggests the continuation as faded ghost text at your cursor. Step 3: Tab accepts. Any other keystroke dismisses it. No prompts. No interface. No clipboard. Invisible until useful.

LOCAL MODEL

H: Runs on your Mac. Fully offline after install.

TypeAhead uses a compact language model that installs alongside the app. On Apple Silicon, it runs on the Neural Engine — fast, power-efficient, completely offline. On Intel Macs, an optimized smaller model runs on the CPU. After install, TypeAhead never needs the internet. The model lives on your machine. Suggestions generate on your machine. Nothing leaves.

PRICING

H: Pay once. Use it forever. The way Mac tools should be.

$79

One-time payment. No subscription. No Setapp requirement. Yours.

Cotypist: subscription. Grammarly: subscription. TypeAhead: $79 once, forever.

FINAL CTA

H: Add TypeAhead to your Mac setup.

CTA: Download TypeAhead — $79 once →

Sub: Local model. Every app. One-time price. Yours forever.

7. Design Direction

Ad Creative Principles

✓ Do

  • Real Mac UI — authentic screenshots, not stylized mockups
  • Native Mac apps (Mail, Slack, Notion) for maximum recognition
  • Show the ghost text / suggestion inline at the cursor
  • Dark mode for privacy-angle ads (signals serious/professional)
  • Light mode or both for flow-angle ads
  • Let the product speak — minimal graphic elements
  • Numbers do the work in price ads

✗ Don't

  • Stock photos of people (typing, working, thinking)
  • Lifestyle photography
  • Phone mockups (TypeAhead is Mac-only)
  • Heavy text overlays in images
  • Illustrated / cartoon UI that doesn't look real
  • Generic "AI" visuals (brain icons, circuits, glowing effects)
  • Busy backgrounds or gradients

Landing Page Design Direction

All pages should be built on the existing TypeAhead.ai design system. Per-page notes:

/privacy: Heavy emphasis on the "no networking code" statement — authoritative, not marketing-y. The comparison table is central. Consider a screenshot of Activity Monitor showing zero connections.
/for/lawyers: Professional, trust-forward, minimal. Attorney-client privilege is the emotional hook. Should feel like a legal technology publication, not a consumer app.
/vs/grammarly: Comparison page — the comparison table is the core visual element. Keep it clean, readable, honest. Avoid making TypeAhead look like it's "winning" in a gloating way.
Homepage: Existing animated demo components stay as-is. This brief updates copy only.

Video (Ad A2) Direction

  • Record at retina (2x) resolution, export at 1080px equivalent
  • Use a clean Mac with minimal menu bar items
  • Ghost text suggestion must be clearly visible — increase display size if needed for legibility
  • Do not show the TypeAhead app icon or settings — it should feel invisible
  • Captions required for silent autoplay (iOS/Facebook default)

8. Meta Campaign Structure

Recommended: 1 Campaign → 4 Ad Sets (D, E, F, G) → 5 Ads total. Objective: Sales (purchase). Budget: start equal across ad sets. Writers (D) get 2 ads (static + video) — allocate slightly more budget. After 7–10 days cut lowest CPC/CTR ad set, reallocate to winners. Run alongside Set 01 (separate campaign).

CAMPAIGN: TypeAhead — Set 02 — Conversions

Objective: Sales (link click / purchase)

↳ Ad Set D: Writers & Content Creators

Targeting: Freelance writers, content marketers, newsletter authors, bloggers. Broad creative professional targeting.

↳ Ad D1 (static image) → typeahead.ai/for/writers

↳ Ad D2 (video 8–12s) → typeahead.ai/for/writers

↳ Ad Set E: Sales Professionals

Targeting: SDRs, BDRs, Account Executives, Sales Managers. Job-title targeted — high email volume audience.

↳ Ad E1 (static image) → typeahead.ai/for/sales

↳ Ad Set F: Researchers & Academics

Targeting: PhD students, postdocs, professors, research scientists. Dual angle: writing fluency (especially non-native English speakers) + data privacy (IRB, pre-publication).

↳ Ad F1 (static image) → typeahead.ai/for/researchers

↳ Ad Set G: Mac Power Users

Targeting: Mac enthusiasts, tool lovers, subscription-fatigued users who pay once for good tools.

↳ Ad G1 (static image) → typeahead.ai/for/mac-users

Budget recommendation: Start equal across ad sets. After 7–10 days, cut the lowest CPC/CTR ad set and reallocate to winners. The A-angle (flow) is the broadest — it will likely see the most impressions. The B-law ad set will have the highest CPM but potentially highest conversion rate.

9. KPIs & Measurement

Primary Metrics

CTR (click-through rate)Target: ≥1.5% (feed). Compare against Set 01 angles.
CPC (cost per click)Track by persona. Expect higher CPM on Doctors/Sales (narrow targeting).
Purchases (revenue)Primary metric. $79 per purchase.
Cost per purchaseMust be under $79 to be profitable. Target under $40.

Secondary Metrics

Video view rate (D2)3-second view rate
Landing page bounce ratePer page — compare persona pages against Set 01 generic pages
Time on pagePersona-specific copy should increase time on page vs generic
Persona winnerWhich persona converts best at what cost
Decision rules: After 500 impressions per ad, cut any ad with CTR below 0.8%. After 7 days, double budget on the persona with the lowest cost per purchase. If D2 video CTR > D1 static by 30%+, shift all writer budget to video. Compare Set 02 persona pages vs Set 01 generic pages — if persona pages convert 2x+, build more.

10. Launch Checklist

Copy & Content

  • All ad copy units verified in Meta Ads Manager (char limits)
  • All 4 persona landing pages live with $79 Stripe checkout
  • UTM parameters set on all landing page URLs
  • Landing page copy matches ad hooks (message-match verified)

Creative

  • D2 video produced (screen recording, 4:5 + 9:16 crops)
  • D1 static image produced (1:1 + 4:5)
  • E1 static image produced (1:1 + 4:5)
  • F1 static image produced (1:1 + 4:5)
  • G1 static image produced (1:1 + 4:5)
  • All assets meet file size requirements (≤30MB images, target <100MB video)
  • Video has captions (required for muted autoplay)

Meta Setup

  • Meta Pixel installed on all 4 persona landing pages
  • Purchase conversion event configured ($79 value)
  • Ad sets created per campaign structure
  • Targeting audiences defined and saved (separate from Set 01 audiences)
  • Exclude Set 01 purchasers from all Set 02 ad sets
  • Daily budget set per ad set

Landing Pages

  • /for/writers built and live
  • /for/sales built and live
  • /for/researchers built and live
  • /for/mac-users built and live
  • Mobile QA on all pages (primary traffic)
  • Stripe checkout working on all 4 pages

Appendix

Supplementary reference documents. Intended for designers, developers, and media buyers working from this brief.

A. UTM Structure

Apply these parameters to every ad destination URL before launch. Never run a paid ad without UTMs — they are the only way to attribute conversions back to the correct ad and audience.

Parameter Convention

ParameterValuePurpose
utm_sourcemetaTraffic source
utm_mediumpaid_socialChannel type
utm_campaigntypeahead-set-02Campaign + set identifier
utm_contentad id + format slugAd differentiation
utm_termaudience slugAudience differentiation

Per-Ad URLs (copy-paste ready)

D1 Static image

https://typeahead.ai/for/writers?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=d1-writers-static&utm_term=writers-content

D2 Video

https://typeahead.ai/for/writers?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=d2-writers-video&utm_term=writers-content

E1 Static image

https://typeahead.ai/for/sales?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=e1-sales-static&utm_term=sales-sdrs

F1 Static image

https://typeahead.ai/for/researchers?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=f1-researchers-static&utm_term=researchers-academics

G1 Static image

https://typeahead.ai/for/mac-users?utm_source=meta&utm_medium=paid_social&utm_campaign=typeahead-set-02&utm_content=g1-mac-static&utm_term=mac-power-users

B. Creative Asset Specs

One spec sheet per asset. Written so an AI image/video tool or human designer can execute each file without needing additional context. 10 files total.

D2 D2-video-4x5.mp4 1080 × 1350 px (4:5) · MP4 video
🔴 First
Dimensions
1080 × 1350 px (4:5)
Format
MP4 video
Max file size
4GB (Meta max), target under 100MB
Duration
8–12 seconds
Frame rate
24fps or 30fps
Placement
Facebook feed (mobile + desktop), Instagram feed
What to shoot: Screen recording of TypeAhead in a writing app. Scene 1 (~4s): Ulysses or iA Writer — user mid-paragraph, ghost text appears completing a real sentence, Tab accepted, paragraph grows fluidly. Scene 2 (~3s): Apple Mail — composing a pitch email, ghost text, Tab. Scene 3 (~2s): Back to writing app, another suggestion, another Tab. End card (~2s): 'Your voice. Just faster. $79 once.'
Critical — First frame: CRITICAL: Open on the ghost text appearing mid-paragraph in the writing app. Not on a blank screen. The completion moment is the hook.
Text overlay: Minimal. App name briefly as each opens. End card: 'Your voice. Just faster. $79 once.'
Captions: Required. Burned-in subtitles or SRT upload.
Audio: Optional. Subtle keyboard sounds. Design for mute — most feed ads autoplay silently.
Mac setup: Clean Mac. Minimal menu bar. Writing app in dark mode preferred. No personal data visible. Placeholder names in email.
Color/style: Calm pacing — slightly slower than Set 01 A2 video. Writers appreciate craft. Authentic screen recording, not animated mockup. Retina resolution.
Do not: Fast cuts. Loud music. Settings screens. Onboarding flows. Any UI that isn't the writing surface.
D2 D2-video-9x16.mp4 1080 × 1920 px (9:16) · MP4 video
🔴 First
Dimensions
1080 × 1920 px (9:16)
Format
MP4 video
Max file size
4GB (Meta max), target under 100MB
Duration
8–12 seconds
Frame rate
24fps or 30fps
Placement
Facebook Stories, Instagram Stories, Instagram Reels
What to shoot: Same three-scene sequence as D2-video-4x5, reframed for vertical. Zoom tighter on the cursor/text area. Ghost text must be readable on phone at 9:16.
Critical — First frame: Same as 4:5: open on the completion moment.
Text overlay: Same as 4:5. Lower third placement for 9:16.
Captions: Required. Same content as 4:5.
Audio: Same as 4:5 version.
Mac setup: Same as 4:5.
Color/style: Same as 4:5. Tighter crop on active window for vertical.
Do not: Do not letter-box the 4:5 version. Shoot or crop natively for 9:16.
D1 D1-feed-1x1.jpg 1440 × 1440 px (1:1) · JPG
🟠 High
Dimensions
1440 × 1440 px (1:1)
Format
JPG
Max file size
30MB
Placement
Facebook feed, Instagram feed (square)
Concept: Clean Mac desktop with a writing app (Ulysses, iA Writer, or Bear) open. A half-written paragraph of real creative prose visible. TypeAhead ghost text at the cursor completing the sentence naturally. Should feel like a real writer's workspace.
Key visual: The ghost text must be legible at small sizes. Use realistic prose — not filler. Example: 'The problem with most productivity advice is that it assumes' → ghost text: ' you have unlimited energy to spend on optimization.'
Text overlay: Optional small footer: 'Your voice. Just faster.' or no overlay — let the product speak.
Color/style: Light mode writing app. Minimal, clean, distraction-free aesthetic. Standard macOS UI.
Do not: Stock photo writers. Coffee shops. Hands on keyboard. Illustrated mockups.
D1 D1-feed-4x5.jpg 1440 × 1800 px (4:5) · JPG
🟠 High
Dimensions
1440 × 1800 px (4:5)
Format
JPG
Max file size
30MB
Placement
Facebook feed mobile (primary)
Concept: Same as D1-1x1. More paragraph visible in the extra vertical space. Reinforces the writing context.
Key visual: Same ghost text legibility requirement.
Text overlay: Same as 1:1.
Color/style: Same as 1:1.
Do not: Same as 1:1. Reshoot or recomposite for 4:5 — don't stretch.
E1 E1-feed-1x1.jpg 1440 × 1440 px (1:1) · JPG
🟠 High
Dimensions
1440 × 1440 px (1:1)
Format
JPG
Max file size
30MB
Placement
Facebook feed, Instagram feed (square)
Concept: Gmail compose window. A professional sales follow-up email mid-sentence. TypeAhead ghost text completing the thought. Multiple Gmail tabs or draft indicators visible in background suggesting high volume. Small overlay: 'AI that helps you write faster, not AI that writes for you.'
Key visual: The email content must look like a real personalized sales follow-up — not a template. Ghost text completes naturally. Example: 'Following up on our call last Thursday — I wanted to share' → ghost text: ' the case study I mentioned about reducing onboarding time.'
Text overlay: 'AI that helps you write faster, not AI that writes for you.' — footer, clean sans-serif.
Color/style: Light mode Gmail. Authentic Mac Chrome UI. Professional but not sterile.
Do not: Headset-wearing SDR stock photos. Phone mockups. CRM dashboards. This is about the writing.
E1 E1-feed-4x5.jpg 1440 × 1800 px (4:5) · JPG
🟠 High
Dimensions
1440 × 1800 px (4:5)
Format
JPG
Max file size
30MB
Placement
Facebook feed mobile (primary)
Concept: Same as E1-1x1. Extra height shows more of the email body.
Key visual: Same as 1:1.
Text overlay: Same as 1:1.
Color/style: Same as 1:1.
Do not: Same as 1:1.
F1 F1-feed-1x1.jpg 1440 × 1440 px (1:1) · JPG
🟠 High
Dimensions
1440 × 1440 px (1:1)
Format
JPG
Max file size
30MB
Placement
Facebook feed, Instagram feed (square)
Concept: Clean Mac desktop. Microsoft Word or Overleaf open with a research paper visible — academic formatting, section headers (Introduction, Methods, Results), inline citations. TypeAhead ghost text completing an academic phrase mid-sentence. Entirely fictional research content. Small overlay: "AI typing assistance. Runs locally. Your research stays yours."
Key visual: Ghost text must use realistic academic writing. Example: "The results indicate a statistically significant correlation between" → ghost text: " the intervention group and improved outcomes across all measured variables."
Text overlay: "AI typing assistance. Runs locally. Your research stays yours." — footer.
Color/style: Light mode. Clean academic aesthetic. Word document or LaTeX-rendered web view.
Do not: Stock photo researchers. Campus imagery. Lab coats. Microscopes. Product-forward only.
F1 F1-feed-4x5.jpg 1440 × 1800 px (4:5) · JPG
🟠 High
Dimensions
1440 × 1800 px (4:5)
Format
JPG
Max file size
30MB
Placement
Facebook feed mobile
Concept: Same as F1-1x1. More of the research paper visible in the extra height.
Key visual: Same as 1:1.
Text overlay: Same as 1:1.
Color/style: Same as 1:1.
Do not: Same as 1:1.
G1 G1-feed-1x1.jpg 1440 × 1440 px (1:1) · JPG
🟡 Medium
Dimensions
1440 × 1440 px (1:1)
Format
JPG
Max file size
30MB
Placement
Facebook feed, Instagram feed (square)
Concept: A curated Mac power user setup. Dark mode macOS Sonoma. Clean desktop. Dock showing recognizable Mac power user apps (Raycast, 1Password, CleanShot, Arc, etc.) with TypeAhead among them. A text field with ghost text visible. Should feel aspirational — this tool belongs in their stack.
Key visual: The dock composition and clean desktop are the hero. TypeAhead ghost text is secondary — the 'tool among tools' framing is the message.
Text overlay: Optional: 'Local AI. $79 once. Yours.' or none.
Color/style: Dark mode macOS. Tasteful wallpaper (default Sonoma or clean gradient). Retina. The audience will judge this setup.
Do not: Cluttered desktops. Windows. Generic stock imagery. Bright/colorful marketing graphics. Must look like a real setup.
G1 G1-feed-4x5.jpg 1440 × 1800 px (4:5) · JPG
🟡 Medium
Dimensions
1440 × 1800 px (4:5)
Format
JPG
Max file size
30MB
Placement
Facebook feed mobile
Concept: Same as G1-1x1. More screen visible in 4:5.
Key visual: Same as 1:1.
Text overlay: Same as 1:1.
Color/style: Same as 1:1.
Do not: Same as 1:1.

C. Message-Match LP Variants

Message match = ad hook echoed by LP hero. When the headline that made someone click appears (or near-appears) on the landing page, conversion continuity is maintained. Each variant spec below includes the current hero, the gap, and the revised hero copy.

Implementation choice (decide before dev handoff): Option A — separate pages at /lp/{ad-slug} (faster to ship). Option B — UTM-aware hero component that swaps headline + sub based on utm_content (scales better across future sets). Recommend Option A for Set 01 launch, migrate to Option B for Set 02.
D1 ChatGPT writes for you. But it doesn't sound like you.
Match: High

Current LP Hero

Write more. Switch less. Sound like yourself.

Good match — both address voice preservation. Minor: ad names ChatGPT specifically, LP doesn't.

Variant Hero

ChatGPT writes for you. But it doesn't sound like you.

TypeAhead finishes your sentences in your voice, right where you type. Every Mac app. Tab to accept. $79 once.

CTA:
Badges:
Page scope:
Implementation: Low priority for launch — current hero is close enough. Optimize in Set 03.
D2 Mid-paragraph. The sentence is forming.
Match: Medium

Current LP Hero

Write more. Switch less. Sound like yourself.

Ad evokes a specific writing moment. LP opens with a benefit statement. Someone who clicked because of the mid-paragraph feeling wants to see that momentum continued.

Variant Hero

Mid-paragraph. The sentence is forming. TypeAhead finishes the thought.

AI sentence completion right where you type. Every writing app on your Mac. Tab to accept. $79 once.

CTA:
Badges:
Page scope:
Implementation: Recommended — UTM-aware hero swap for D2 traffic.
E1 50 emails a day. Each one has to sound like you, not AI.
Match: High

Current LP Hero

Write 50 emails a day without sounding like AI wrote them.

Strong match. Both lead with the 50-email volume + voice preservation angle.

Variant Hero

No variant needed — strong match.

CTA:
Badges:
Page scope:
Implementation: None needed for launch.
F1 Writing research in English shouldn't be the hard part.
Match: High

Current LP Hero

Write research faster without your findings leaving your computer.

Strong match — both lead with the writing difficulty angle. Ad emphasizes English fluency, LP covers both fluency and privacy.

Variant Hero

No variant needed — strong match.

CTA:
Badges:
Page scope:
Implementation: None needed for launch.
G1 Raycast for search. Arc for browsing. TypeAhead for typing. $79 once.
Match: High

Current LP Hero

The AI typing tool your Mac setup has been missing.

Strong match — both use the 'belongs in your stack' framing.

Variant Hero

No variant needed — strong match.

CTA:
Badges:
Page scope:
Implementation: None needed for launch.
TypeAhead Campaign Brief · Set 02 · Drafted 2026-03-21 · Generated from data/set-02.json