TypeAhead · Campaign Brief · Set 02 Profession Targeting
Written 2026-04-03 ← Set 01 brief (v2) ⚠ Creative pending
Set 02 is profession-targeted. Set 01 tested three message angles (flow, privacy, price) against broad audiences. Set 02 takes the product into specific professions with ads that speak directly to how each group writes at work. Every ad in Set 02 has a dedicated landing page already live. All pages have working checkout. For ad terms you don't recognize, see the Set 01 Glossary.

0. Set 02 Strategy

What changed from Set 01

Set 01 found the right message angles (flow, privacy, price). Set 02 takes those angles to specific professions. Each ad names a job, a tool, and a specific kind of writing that person does every day. The goal is stronger message-audience fit and higher conversion rates than broad targeting.

How to prioritize

If the privacy angle won Set 01: lead with Doctors and Researchers. These audiences care most about data leaving the device.

If the flow angle won Set 01: lead with Writers, Sales, and Support. These audiences feel context-switching and writing volume most acutely.

If the price angle won Set 01: lead with Mac Power Users and Executives. One-time ownership resonates with this segment.

New audiences vs Set 01

  • Doctors: privacy + clinical documentation (new)
  • Executives: invisible AI + zero workflow change (new)
  • Writers: voice preservation + flow (expanded from Set 01 broad)
  • Sales: volume outreach + personalization (new)
  • Mac Power Users: one-time ownership + Mac ecosystem (new)
  • Researchers: offline + IRB-safe (new)
  • Support Teams: ticket volume + human replies (new)

Retargeting layer (carry forward from Set 01)

Anyone who visited typeahead.ai from a Set 01 ad but didn't buy is a warm lead. Add these visitors as a retargeting audience to each Set 02 ad set. They already know the product. A profession-specific ad may be the angle that finally converts them.

Campaign Brief: Set 02

TypeAhead.ai · Meta Ads · Profession-targeted set

Objective

Drive purchases from 7 specific professional audiences using ads that speak directly to their work. Each ad names the tools they already use and the writing they do every day.

Why profession targeting works

TypeAhead works in every app, for every person who types. But when the ad says "Lawyers: works in Clio and Word" or "Physicians: completes SOAP notes in Epic," the reader feels immediately seen. Relevance increases click rate. Specific landing pages close the loop.

Creative Status

⚠ Assets needed. All ad copy and briefs complete.

Launch Blocker

Creative assets only. All 7 landing pages are confirmed live with checkout buttons.

9

Ads in Set 02

7

Ad sets (one per profession)

7

Live landing pages

3

Angles (privacy, flow, price)

2. The 9 Ads

Same format as Set 01. Primary text: ≤125 chars. Headline: ≤27 chars. Description: ≤25 chars. Counts shown as (actual / max).

ANGLE D

Doctors

Target audience: Physicians, clinicians, and other healthcare providers who use electronic health record (EHR) systems like Epic and Cerner. Their two biggest pain points: documentation time eating into patient time, and data privacy requirements that rule out most cloud AI tools.

Core message for D1: You spend too much time on notes. Typeahead cuts it. Core message for D2: Your patients' data never leaves your device. Typeahead is the AI tool that healthcare allows.

Ad D1: "Finish the note"

Static image

Primary text (112 / 125 max)

Finish the note. Typeahead completes clinical language in Epic, Cerner, and every app. Nothing leaves your Mac. $79 once.

Headline (22 / 27 max)

The note writes itself.

Description (24 / 25 max)

Local AI. Works offline.

Landing page

typeahead.ai/for/doctors?utm_content=d1-doctors-doc live

Ad D2: "Nothing leaves"

Static image

Primary text (114 / 125 max)

Your patients' words stay on your Mac. No cloud. No HIPAA questions. AI autocomplete in Epic, Cerner, and every EHR. $79 once.

Headline (26 / 27 max)

AI your patients can trust.

Description (23 / 25 max)

Fully local. Every EHR.

Landing page

typeahead.ai/for/doctors?utm_content=d2-doctors-privacy live

D1 creative brief

Mac showing a clinical note (SOAP format) in Epic or a Word-like editor. Ghost text completing a sentence mid-phrase. Clean, professional light-mode aesthetic. Small callout: "Processed locally." No stock photo doctors.

D2 creative brief

Mac desktop, dark mode. A patient note visible in an EHR (blurred, no real data). Typeahead suggestion visible. Visual boundary or shield motif at the edge of the Mac screen. Text overlay: "Your patients' words. Your Mac only." Clean, trust-building.

Note on HIPAA: TypeAhead is not HIPAA-certified (that requires a Business Associate Agreement). The accurate claim is "nothing leaves your device" and "no cloud processing." The landing page and ads should not say "HIPAA-compliant" but can say "no HIPAA questions" (meaning: the IT compliance conversation disappears because there is no cloud component). The copy above reflects this correctly.
ANGLE E

Executives

Target audience: CEOs, VPs, directors, and senior managers. These people write a lot (email, Slack, memos, board updates) but are skeptical of any tool that adds a new step to their workflow. The key insight from the landing page: "You write more than you realize."

Core message: TypeAhead works invisibly inside every app you already use. No new window, no new workflow. Tab to accept a suggestion or ignore it. The only thing that changes is how fast the sentence finishes.

Ad E1: "Invisible AI"

Static image

Primary text (120 / 125 max)

You write more than you realize. Typeahead adds AI completions in every app, invisibly. Tab to accept or ignore. No new workflow.

Headline (26 / 27 max)

AI that fits your workflow.

Description (25 / 25 max)

Every app. Zero friction.

Landing page

typeahead.ai/for/executives?utm_content=e1-executives-invisible live

E1 creative brief

Mac showing Apple Mail open, mid-sentence in an email. A ghost text suggestion appears at the cursor. Minimal UI. Light mode. Clean desk aesthetic. No person in the shot. The visual emphasis is on the cursor and the suggestion appearing, nothing else. No text overlay needed.

ANGLE F

Writers and Content Creators

Target audience: Freelance writers, content marketers, newsletter authors, bloggers. They write in apps like Ulysses, Notion, Bear, and Google Docs. Their biggest fear with AI writing tools is losing their voice. The landing page addresses this directly.

Core message: TypeAhead finishes your sentences, not your paragraphs. It sounds like you because it's completing what you started, not generating from scratch.

Ad F1: "Your voice. Just faster."

Static image or short video

Primary text (123 / 125 max)

AI completions that sound like you, not like AI. Works in Ulysses, Notion, and every writing app. Tab to accept. $79 once.

Headline (24 / 27 max)

Your voice. Just faster.

Description (23 / 25 max)

Every writing app. $79.

Landing page

typeahead.ai/for/writers?utm_content=f1-writers-voice live

F1 creative brief (static image version)

Ulysses or Notion open on a Mac. A sentence mid-draft, ghost text completing the next few words. The suggestion is clean and natural, not robotic. Key: the ghost text must look like it could plausibly be from the writer's voice. No "As an AI language model..." feeling to the visual. This is the visual opposite of ChatGPT.

F1 creative brief (video version, 8 to 12 seconds)

Writer mid-sentence in Ulysses. Ghost suggestion appears. They accept it. Continue typing. Cut to Notion. Same thing. Cut to Apple Mail. Same thing. End card: "Your voice. Just faster." This mirrors A2 from Set 01 but for writers specifically.

ANGLE G

Sales Teams

Target audience: SDRs (Sales Development Representatives who do high-volume outbound email), account executives, and sales managers who write in Gmail, Outreach, HubSpot, and Salesloft. The core tension: volume makes you sound like a robot; personalization takes time. Typeahead resolves both.

G1 is the volume angle (write 50 emails faster). G2 is the quality angle (keep the tone that actually gets replies).

Ad G1: "50 emails a day"

Static image

Primary text (122 / 125 max)

50 emails a day. Every one sounds like you. Typeahead completes outreach inline in Gmail, HubSpot, and Outreach. $79 once.

Headline (27 / 27 max)

Write fast. Sound like you.

Description (25 / 25 max)

Gmail, HubSpot, Outreach.

Landing page

typeahead.ai/for/sales?utm_content=g1-sales-volume live

Ad G2: "The tone that gets replies"

Static image

Primary text (111 / 125 max)

Write volume, keep your voice. Typeahead completes inline in every sales tool. Your tone stays yours. $79 once.

Headline (22 / 27 max)

Volume with your voice.

Description (23 / 25 max)

Local. Every sales tool.

Landing page

typeahead.ai/for/sales?utm_content=g2-sales-voice live

G1 creative brief

Gmail open on a Mac. An SDR mid-sentence in a cold email. Ghost text completing the follow-up clause. Tabs between emails visible at top (volume signal). Clean light mode. Optional small number overlay: "Email 37 of 50." The feeling is: fast, personal, still theirs.

G2 creative brief

Outreach or HubSpot sequence editor open. A cold email with a Typeahead suggestion completing the opening sentence. The suggested text reads naturally (not robotic). Focus on the idea that the suggestion sounds like something a person wrote, not a template. Side-by-side concept: "Template" vs "TypeAhead" showing the tone difference.

ANGLE H

Mac Power Users

Target audience: Mac enthusiasts who build optimized setups (Raycast, Alfred, CleanMyMac, Bear, Obsidian). They love owning their tools outright, hate subscriptions, and value local-first software. They are the audience most likely to appreciate TypeAhead's architecture as a feature, not just a benefit.

Core message: You've already built the Mac setup. TypeAhead is the typing layer that was still missing. Runs locally, works in every app, $79 once. Yours.

Ad H1: "The missing piece"

Static image

Primary text (116 / 125 max)

Typeahead is the tool your Mac setup is missing. Local AI autocomplete. Every app. Offline. $79 once. Yours forever.

Headline (21 / 27 max)

The missing Mac tool.

Description (25 / 25 max)

Local. Offline. $79 once.

Landing page

typeahead.ai/for/mac-users?utm_content=h1-macusers-ownership live

H1 creative brief

Mac desktop showing a "power user" dock (Raycast bar visible, Bear or Obsidian open, clean setup). Typeahead ghost text appearing in Obsidian mid-sentence. Understated visual. The audience knows what a good Mac setup looks like and will recognize their own. Optional visual: a simple "your tools" list with Typeahead added at the bottom with a checkmark.

ANGLE I

Researchers and Academics

Target audience: PhD students, academic researchers, university faculty, and anyone who writes papers, grant applications, or literature reviews. Their key constraint: research data, especially pre-publication findings or human subjects data, cannot be shared with cloud AI services. IRB (Institutional Review Board) compliance is a real concern for many.

Core message: Typeahead runs fully offline. No server ever receives your research data. It is IRB-safe by architecture, not by policy. Works in Word, Overleaf, and Google Docs.

What "IRB-safe by architecture" means: IRB (Institutional Review Board) rules often prohibit sharing identifiable research subjects' data with third parties. Cloud AI tools are third parties. Because TypeAhead processes entirely on the local device with no external connection for text processing, there is no data sharing by design. "IRB-safe by architecture" means it's not a policy decision, it's a technical fact.

Ad I1: "IRB-safe AI"

Static image

Primary text (118 / 125 max)

AI autocomplete offline. No server sees your data. Works in Word, Overleaf, Google Docs. IRB-safe by design. $79 once.

Headline (26 / 27 max)

AI autocomplete. IRB-safe.

Description (24 / 25 max)

Works offline. $79 once.

Landing page

typeahead.ai/for/researchers?utm_content=i1-researchers-irb live

I1 creative brief

Overleaf or Word open on a Mac. A paper draft mid-paragraph, TypeAhead ghost text completing an academic sentence ("The results suggest that..."). Clean, simple, academic feel. No stock photo of a scientist. Optional small badge: "Fully offline. No data transmitted."

ANGLE J

Support Teams

Target audience: Customer support agents and team leads who work in Zendesk, Intercom, Freshdesk, and similar tools. They reply to dozens or hundreds of tickets a day. The tension: customers expect personalized responses, but volume makes templates tempting. Templates sound like templates and create worse customer experiences.

Core message: You can close the queue faster without sounding like you copy-pasted. TypeAhead completes your replies inline. Every response is still yours.

Ad J1: "Clear the queue"

Static image

Primary text (124 / 125 max)

Close tickets faster without sounding like a template. Typeahead completes replies in Zendesk, Intercom, Freshdesk. Still sounds human.

Headline (26 / 27 max)

Fast tickets. Still human.

Description (23 / 25 max)

Every support tool. $79.

Landing page

typeahead.ai/for/support?utm_content=j1-support-volume live

J1 creative brief

Zendesk or Intercom open on a Mac. An agent mid-reply to a ticket. TypeAhead completing a sentence naturally ("I'd be happy to look into that for you..." becoming something specific and warm). Ticket queue visible on the left, showing volume context. The reply text looks personal, not canned.

3. Landing Pages: Full Status

All 7 pages confirmed live with working checkout buttons.

URL Status Used by Primary angle
typeahead.ai/for/doctors Live D1, D2 Privacy + clinical documentation speed
typeahead.ai/for/executives Live E1 Invisible AI, zero workflow change
typeahead.ai/for/writers Live F1 Voice preservation, stay in flow
typeahead.ai/for/sales Live G1, G2 Volume outreach + personalization
typeahead.ai/for/mac-users Live H1 One-time ownership, Mac power user
typeahead.ai/for/researchers Live I1 Offline, IRB-safe by design
typeahead.ai/for/support Live J1 Ticket volume, human responses

4. Audience Targeting

Set 02 is primarily job-title and interest targeted. Each ad set should be kept separate so you can see which profession converts best. Add the Set 01 site visitor retargeting audience to every ad set (these are warm leads who already know the product).

Ad Set D: Doctors → typeahead.ai/for/doctors

  • Job titles: physician, doctor, MD, clinician, hospitalist, resident, fellow, attending
  • Interests: Epic Systems, Cerner, EHR software, clinical documentation, HIPAA
  • Healthcare industry targeting: hospitals, medical practices, health systems
  • Device: macOS only

Ad Set E: Executives → typeahead.ai/for/executives

  • Job seniority: C-suite, VP, Director, Senior Manager
  • Company size: 50+ employees (executives at small companies often have too many other roles)
  • Device: macOS (executives at tech companies skew heavily Mac)
  • Interests: productivity software, executive communication, Slack, Apple Mail

Ad Set F: Writers → typeahead.ai/for/writers

  • Job titles: writer, content writer, content marketer, copywriter, journalist, blogger, newsletter author
  • Interests: Ulysses, Bear, Obsidian, Notion, writing productivity, newsletter tools (Substack, Ghost, Beehiiv)
  • Behavioral: uses writing software, freelance work interest
  • Device: macOS

Ad Set G: Sales → typeahead.ai/for/sales

  • Job titles: SDR, sales development representative, account executive, account manager, business development representative, BDR
  • Interests: Outreach, HubSpot, Salesloft, sales prospecting, cold email
  • Industry: technology, SaaS, B2B sales
  • Device: macOS

Ad Set H: Mac Power Users → typeahead.ai/for/mac-users

  • Interests: Raycast, Alfred, CleanMyMac, Bear, Obsidian, Mac productivity, r/macapps, local-first software
  • Behavioral: frequent app purchaser, early adopter, tech enthusiast
  • Device: macOS (this audience almost exclusively uses Mac)
  • Overlap note: add Cotypist interest and local AI interest here (these audiences overlap with Set 01 C2 but are now seeing a Mac-power-user angle instead of a Cotypist comparison)

Ad Set I: Researchers → typeahead.ai/for/researchers

  • Job titles: researcher, research scientist, PhD student, postdoc, professor, academic, faculty
  • Interests: Overleaf, LaTeX, academic writing, Zotero, research software, university tools
  • Industry: higher education, biotech, pharmaceutical research
  • Device: macOS

Ad Set J: Support Teams → typeahead.ai/for/support

  • Job titles: customer support specialist, customer success manager, support agent, help desk, CX specialist
  • Interests: Zendesk, Intercom, Freshdesk, customer support software
  • Device: macOS
  • Company size: 50 to 500 employees (larger support teams are more likely to have Mac agents)

5. UTM Tracking

Paste the full URL into the destination field when setting up each ad in Meta Ads Manager. Use utm_campaign=set02 to distinguish from Set 01 data in GA4.

D1: Doctors, documentation

/for/doctors?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=d1-doctors-doc

D2: Doctors, privacy

/for/doctors?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=d2-doctors-privacy

E1: Executives

/for/executives?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=e1-executives-invisible

F1: Writers

/for/writers?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=f1-writers-voice

G1: Sales, volume

/for/sales?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=g1-sales-volume

G2: Sales, voice

/for/sales?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=g2-sales-voice

H1: Mac power users

/for/mac-users?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=h1-macusers-ownership

I1: Researchers

/for/researchers?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=i1-researchers-irb

J1: Support teams

/for/support?utm_source=meta&utm_medium=paid_social&utm_campaign=set02&utm_content=j1-support-volume

6. Creative Assets Checklist

All Set 02 ads are static images except F1, which has an optional video version. Image dimensions follow the same spec as Set 01: 1440×1440 (1:1 square) and 1440×1800 (4:5 tall).

Asset Ad Type Dimensions Status
D1-squareD1Static image1440×1440▢ Needed
D1-tallD1Static image1440×1800▢ Needed
D2-squareD2Static image1440×1440▢ Needed
D2-tallD2Static image1440×1800▢ Needed
E1-squareE1Static image1440×1440▢ Needed
E1-tallE1Static image1440×1800▢ Needed
F1-squareF1Static image (or video, optional)1440×1440▢ Needed
F1-tallF1Static image (or 4:5 video)1440×1800▢ Needed
G1-squareG1Static image1440×1440▢ Needed
G1-tallG1Static image1440×1800▢ Needed
G2-squareG2Static image1440×1440▢ Needed
H1-squareH1Static image1440×1440▢ Needed
H1-tallH1Static image1440×1800▢ Needed
I1-squareI1Static image1440×1440▢ Needed
I1-tallI1Static image1440×1800▢ Needed
J1-squareJ1Static image1440×1440▢ Needed
J1-tallJ1Static image1440×1800▢ Needed

Total assets: 17 images (16 required + 1 optional F1 video). Prioritize Doctors (4 images) and Sales (3 images) first given highest volume audiences.

7. Meta Campaign Structure

Campaign: TypeAhead Set 02 (Objective: Conversions / Purchase)

Ad Set D: Doctors (D1 + D2)

Audience: Physician job titles, healthcare industry, EHR interests

Destination: typeahead.ai/for/doctors

Ad Set E: Executives (E1)

Audience: C-suite, VP, Director seniority

Destination: typeahead.ai/for/executives

Ad Set F: Writers (F1)

Audience: Writer/content creator job titles, writing app interests

Destination: typeahead.ai/for/writers

Ad Set G: Sales (G1 + G2)

Audience: SDR, AE, BDR job titles, sales tool interests

Destination: typeahead.ai/for/sales

Ad Set H: Mac Power Users (H1)

Audience: Mac enthusiast interests, local-first software, Raycast/Alfred

Destination: typeahead.ai/for/mac-users

Ad Set I: Researchers (I1)

Audience: Academic/researcher job titles, Overleaf/Zotero interests

Destination: typeahead.ai/for/researchers

Ad Set J: Support Teams (J1)

Audience: Support agent job titles, Zendesk/Intercom interests

Destination: typeahead.ai/for/support

8. Budget

Suggested starting budget: $60/day total across 7 ad sets. Slightly higher than Set 01 because profession-targeted ads tend to have smaller audiences, requiring a bit more spend for Meta to exit the learning phase. Adjust based on Set 01 performance.

Ad Set Daily Budget Why
D: Doctors$12/dayTwo ads (D1 + D2). Doctors are a high-LTV audience. Worth the spend to find which angle (documentation vs privacy) lands better.
E: Executives$8/dayHarder to reach (strict seniority filter means smaller audience). Lower budget while learning if this segment converts.
F: Writers$10/dayLarge audience, strong message fit. If Set 01's flow angle won, this should be a priority ad set.
G: Sales$12/dayTwo ads. SDRs are a large, targetable audience with high email volume. Strong product fit.
H: Mac Power Users$8/dayHighly targeted niche. Will convert at higher rates but smaller volume. Keep budget moderate until validated.
I: Researchers$5/daySmaller, niche audience. High message fit for privacy angle but limited scale. Test at low cost.
J: Support Teams$5/dayNiche job title targeting. Test and validate before scaling.
Total$60/dayApprox $1,800/month. Combined with Set 01 ($1,500/month) = $3,300/month total.

Apply the same scale/pause rules as Set 01: scale ad sets where CPA is below $79 after 10 purchases. Pause ad sets that spend $158 with zero purchases. See Set 01 brief for the full decision rules.

9. KPIs

Same targets as Set 01. Profession-targeted ads typically see higher CTR than broad audience ads (because the copy is more specific) but smaller audience reach. Expect lower volume but higher conversion rates.

<$2.00

CPC target

Cost per click. May be slightly higher on narrow profession audiences (smaller audiences = higher competition).

>2.0%

CTR target

Profession-specific copy should outperform Set 01 broad targeting. 2%+ is achievable when the ad names the reader's job and tool.

<$79

CPA target

Break even or better on first purchase. Profession pages are more specific, which should improve landing page CVR vs broad pages.

10. Review Milestones

Day 7

Which profession is clicking?

  • Rank ad sets by CTR. High CTR means the message resonates with that profession even before seeing the purchase count.
  • Doctors (D) and Sales (G) should show early signal because of strong message specificity.
  • If an ad set has near-zero spend after 7 days, the audience may be too narrow for Meta to find. Check if targeting is too restrictive.

Day 14

Which profession converts?

  • Compare CPA across ad sets. This tells you which profession has the best message-product fit.
  • Compare Set 02 CPA to the winning angle from Set 01. If Set 02 profession targeting beats Set 01's best CPA, profession targeting is the right strategy to scale.
  • For Doctors: compare D1 (documentation) vs D2 (privacy) CTR and CPA. The winner tells you which doctor pain point drives decisions.
  • For Sales: compare G1 (volume) vs G2 (voice). Scale the winner.

Day 30

Combined Sets 01 + 02 analysis

  • You now have data on 3 message angles (broad) and 7 professions (targeted). This is a full picture of what TypeAhead means to different people.
  • The best-performing profession becomes the primary targeting strategy for Set 03.
  • Consider lookalike audiences based on purchasers by profession (e.g. a "lawyers who bought" lookalike for B2, a "doctors who bought" lookalike for D).
  • Total ad spend across both sets should be approaching self-funding if CPA is on target.

11. Launch Checklist

Set 02 written 2026-04-03 · Set 01 brief (v2)

Glossary of ad terms: Set 01 brief, Section 14